THE EARNEST CO.
Closing the loop, earnestly
The Earnest Co. is a pioneering sustainable agriculture platform committed to transforming Malaysia agricultural landscape. With a dual-focus of food security (safety) and profitability, The Earnest Co. combines;
- Export Ready Produce
- Crops for Food Security
- AI powered platform
- Methodological Regenerative Farming Transition
To build a sustainable model for farmers, local communities, governments and organizations committed to impactful and scalable agriculture solutions.
EARNEST GROWER CO.
- Growing Agri-related produce
- Farming Consultation
- Farm Management
- Land Management
Our PURPOSE
Empower sustainable agriculture to eradicate hunger and foster global food security through innovative farming practices and holistic land utilisation.
Our VISION
A world where every community thrives on sustainable agriculture, food security is universally achieved, and underutilised lands are transformed into productive ecosystems, advancing the United Nations Sustainable Development Goals.
The MISSION
- Innovate and Scale Sustainable Agriculture
- Empower Farmers Through Education and Resources
- Champion National Food Security
- Diversify Agricultural Excellence
- Lead in Pineapple Farming Innovation
- Advance Regenerative Farming Practices
- Build Holistic Agricultural Communities
- Leverage AI for Agriculture Transformation
- Promote Export-Ready Agriculture
- Foster Long-Term Partnerships
The Core Values
E – Excellence: Embracing innovation for excellence
A – Accountability: Upholding integrity and transparency in all actions.
R – Resilience: Adapting Challenges with creation and creativity.
N – Nurture: Cultivating growth, collaboration, and support for all stakeholders.
E – Efficiency: Optimizing processes for maximum impact with minimal waste.
S – Sustainability: Building lasting solutions for a regenerative future.
T – Teamwork: Fostering inclusive culture of mutual respect and shared goals.
Management Team
CHIEF EXECUTIVE OFFICER
CHIEF FINANCIAL OFFICER
CHIEF FARM OFFICER
CHIEF STRATEGY OFFICER
CHIEF DURIAN OFFICER
Services
Earnest Grower
01. Turn-Key Project
Set up the farm structure from scratch or existing one and with the SOP
02. Farm Management
Taking care farms provided our expertise on managing farms and the sales side
03. Contract Farm
Contract goods with a locked price to beat over the fluctuated market
04. Farming Consultation
Providing the know how and also the SOP
Collaboration Partners
Current and Past Projects
Chili Farm
- Ijok, Selangor
- Sepang, Selangor
- Kuala Kangsar, Perak
- Chalok, Terengganu
- Pasir Puteh, Kelantan
- Semenyih, Selangor
Pineapple Farm
- Langkap, N.S
- Gamin, N.S
- Baling, Kedah
Fig Farm
- Karak, Pahang
Regenerative Farm
- Semenyih, Selangor
Durian Farm
Karak, Pahang- Raub, Pahang
- Pulau Raya, Kelantan
- Gua Musang, Kelantan
Others
- Coconut Nursery Consultation
- Greenhouse Farm Consultancy
- Other Farm Consultancy
- Crop Integration Consultancy
- Regenerative Farm Consultancy
What we are looking for?
- Land Owners
- Investors
- Farmers
- Collaboration Partners